Why Context Matters

This Cappfinity white paper argues that context, the environment in which people live and work, is the critical yet often overlooked driver of performance. 

Drawing on two decades of experience, here we show how embedding realistic context across the talent lifecycle, from skills frameworks, candidate preparation and assessment through to selection, development and internal mobility, produces more accurate signals, better hiring decisions and stronger performance. 

The richer the representation of reality, the better people and organisations thrive.